To continue reading this content, please enable JavaScript in your browser settings and refresh this page. In a post-pandemic, technology-driven world, a retailer ...

From discounts to luxury pricing, learn how fashion pricing psychology impacts consumer behavior fashion and drives modern ...

Business-to-business (B2B) buying behavior is now aligned with consumer buying behavior, indicated by an increased demand for B2B sales and interactions to be conducted digitally, a report found.

Columnist Dennis Sun writes, "It is no surprise grocery shoppers’ behavior has changed in the last year, mostly driven by economic pressures. But, ...

Buying a car used to involve visiting many dealerships. People would flip through newspaper ads or drive around looking ...

Search marketers analyzing a variety of consumer behaviors to determine whether the person will make a purchase today or in three months may also want to consider the time and the sequence of events ...

In business, a key part of effective marketing is knowing the customers needs, wants and desires. Much of this can be predicted by the behaviors in the market and knowing the ideal customer for your ...

Not all manufacturers sell direct-to-consumer (DTC), but the shifts in consumer buying patterns can have ripple effects through the supply chain that ultimately impact manufacturers’ own customer base ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.