Even in 2025, with customers willing to spend thousands of dollars on a set of custom-built golf clubs, grips are still often overlooked in the fitting process. On this week’s episode of GOLF’s Fully ...

One of the most common objections to getting fit for golf clubs is “I need to take lessons and dial my swing first.” Or maybe you’ll hear someone say, “My swing is so inconsistent, custom clubs won’t ...

In a South Florida market where developable land is vanishingly scarce and golf’s resurgence has elevated demand for luxury lifestyles, the Witkoff family and their partners have built an enviable ...