Cristiano Ronaldo could see his sponsorship empire crumble over allegations he raped a model in Las Vegas in 2009. The Juventus superstar vehemently denies the allegations, claiming his fame and ...

A look at LeBron, Ronaldo, Messi, and the billion dollar athlete deals that reshaped global sports marketing and brand power.

Nike is the leading brand on social media with $869 million in AAV derived from its sports sponsorships, 69% ahead of second-ranked Adidas ($513 million). KORE counted more than 29,000 entities ...

Winning his first capocannoniere (literally, “head gunner”) as the leading goal scorer in Serie A this season, Juventus forward Cristiano Ronaldo became the first player to win scoring titles in ...

Nike doesn't play games when it comes to protecting its brand, even if it comes at the cost of losing a world famous sponsor. According to Spanish newspaper SPORT, Nike wasn't too thrilled when ...

Cristiano Ronaldo may find himself in hot water with long-time sponsors Nike after seemingly being spotted wearing adidas shin pads. Portuguese in pre-season action Has worked with Nike since 2003 ...

Football in the 21st century has, to a generation of young supporters, been the story of duopoly: Lionel Messi devotees and those who obsess about Cristiano Ronaldo. A two-party system has driven mass ...

Winning his first capocannoniere (literally, “head gunner”) as the leading goal scorer in Serie A this season, Juventus forward Cristiano Ronaldo became the first player to win scoring titles in ...