The explosive growth of generative AI over the last year has been truly phenomenal. Kick-started by the public release of ChatGPT (was it really only a year ago?), it’s now everywhere. Keen to ride ...

With Google’s increased focus on reducing low-quality content in search results, marketers are questioning the role of AI-generated content. However, regardless of how it’s created, Google’s primary ...

There are 12 distinct tasks in the content creation process. Let’s take a look at each one. Keep an eye on the content after it has been published to make sure it’s doing what it’s supposed to. Are ...