Content marketing has become a key part of any business’s B2B marketing strategy. But how do you know if it’s actually working? It’s easy to just look at page views and judge how well your content is ...

There are two kinds of metrics in content marketing: process metrics and outcomes metrics. While both are important, they differ greatly in how they are important. Let’s take a look at each, their ...

How often do you review your content marketing metrics and report results to your leadership team? That question to marketers is like when a dentist asks you, “Have you been flossing regularly?” ...

Content marketers are increasingly tasked with making sense of large and unwieldy data sets. However, they often lack the skills to process this data, creating a paradoxical relationship between ...

The best way to report on content marketing performance is to track key metrics such as website visits, leads generated, and conversions. Additionally, it is important to measure the effectiveness of ...

These 15 considerations should be top of mind when you and your organization are establishing content marketing KPIs and metrics. With more brands and enterprises making the transition to full-blown ...

Whether you are conscious about it or not, content marketing is the first strategy that comes to mind any time you think of B2B digital marketing. It is popular among B2B companies. 91% of them use it ...

As a content marketer, don’t get hung up on metrics you can’t act upon. Here are some great tips for using content marketing metrics to drive action instead of reaction. Diverse representation ...

A new year brings new metrics. Or maybe it’s just a good reminder that you need to evaluate your existing KPIs. Which B2B content marketing metrics should you add in 2017? It’s the perfect time of the ...

Research suggests marketers only spend 5% of their effort on measuring the effectiveness of their content. Isn’t that crazy? It makes you wonder why people bother creating the content at all if ...

Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. Your marketing efforts are essentially only as good as your ...