[Rose Proctor] So in this section we're going to do a little bit of recap around what we've learned about effective communication, critical thinking, and our framework for ethical decision making. And ...

Social media has been one of the most game-changing innovations for brand marketing since the invention of the newspaper. Thanks to the ability to engage with customers directly, brands can more ...

When it comes to branding, there’s no easy recipe for success. Branding is an imperfect science that boils down to constant change -- based on where you are, where you want to be and, most importantly ...

Brand communication is a promise a company makes to the consumer. To make sure that the right message gets across, organizations need to be able to pinpoint the most critical elements to their brand's ...

Do you find that your product quality is high, your brand identity is clearly defined, but your commercial results aren’t meeting your expectations? One of the simplest ways to check whether you’re ...

Unlock your leadership potential with Purdue's online Graduate Certificate in Communication and Leadership. In just six months, you can enhance the strategic communication skills that are essential ...

The need for brand management and strategic communication has never been greater in the quickly changing media landscape of today. The Indian Institute of Mass Communication offers a postgraduate ...

Opinions expressed by Entrepreneur contributors are their own. When it comes to branding, there’s no easy recipe for success. Branding is an imperfect science that boils down to constant change — ...