Make them laugh and they will … get a colonoscopy? The Virtua Health marketing team discovered a little humor and nostalgia on social media go a long way toward spreading the word that the recommended ...

Will Smith, the baddest and most recognized film actor barred it all for his viewers in his new Vlog. Smith kept things real and vlogged his first colonoscopy while in Miami. Of course, he did it with ...

The "Class of '93 Colonoscopy Campaign" created a 68% increase in colonoscopy leads. Marlton, New Jersey-based Virtua Health took humor to social media platforms to let patients know that the ...

What a crazy, mixed-up world this is! Just when did I begin to consider my colonoscopy a social outing? “Oh — I know, I know,” I said to myself, waving my right hand in the air like a happy fourth ...

Colorectal cancer (CRC) is no laughing matter. It's the second-leading cause of cancer deaths globally, according to the World Health Organization. But new research led by the University at Buffalo ...