Despite the dominance of digital tools in modern engineering, leading automakers continue to craft full-scale clay models for ...

Auto manufacturers still use clay models during the design process because these sculptures are easy to move, manipulate, and ...

13 Sep 2018, 13:59 UTC · By: Daniel Patrascu // Jaguar will be bringing a clay model of the I-Pace electric SUV to the opening of the V&A Design Museum in Dundee, Scotland. Nissan Gives A Sneak Peek ...

Digital imaging, virtual reality and 3D modeling have improved in the past decade but most designers and decision-makers are still unprepared to approve new designs without physical models. It's ...

Auburn Hills — In an era of computer-aided design and 3-D printing, one traditional craft remains in automakers' design studios: full-size clay models. For 80 years, clay modelers have used their ...

In an era of computer-aided design and 3-D printing, one traditional craft remains in automakers’ design studios: full-size clay models. For 80 years, clay modelers have used their hands and tools to ...

WARREN, Mich. -- Car designers have every kind of software and virtual reality tool. But when they want to make sure a car's curves look just right, they rely on one of the world's oldest materials: ...

Ford announced it is now recycling almost 2,300kg of its modeling clay each year. Despite digital design technology, the automaker still builds full-size clay models of its vehicles. "We are ...

Last year I attended the Unity AutoTech Summit, the single most interesting automotive event I've experienced in the past decade or two. No, it wasn't an auto show; those manifestations of the ...

AUBURN HILLS, Mich. — In an era of computer-aided design and 3-D printing, one traditional craft remains in automakers' design studios: Full-size clay models. For 80 years, clay modelers have used ...