‘We built a great foundation of connectivity. Our growth is really coming from layering solutions on top of that connectivity now. … We’ve invested multibillions of dollars with the acquisition of ...

Google search has historically been an effective way to build brand awareness. But as the search giant grows to hold a near-monopoly status, advertisers have less control over traffic drivers, ad ...

It’s proven that companies that use a cross-channel marketing strategy are able to retain twice the number of customers and increase sales by nearly 300% compared to businesses that use single-channel ...

I think it’s no surprise that Covid-19 lockdowns helped incite the dramatic growth of omnichannel businesses. Or that lockdowns advanced the omnichannel approach among companies that typically used ...

Channel leadership could (and should) evolve—because Gen Z is watching, and business-as-usual won’t build the future they believe in. I typically don’t point to the way things should be. The word ...

Channel 4 has unveiled plans to “reshape the organisation and accelerate” its move into a “genuinely digital-first public service streamer” by 2030. The strategy – called Fast Forward – will ensure ...