Beyblade is an iconic and popular franchise that kicked off in 1999 with a Japanese manga series and a toy line. The core of Beyblade revolves around customizable spinning tops that players can "Let ...

Hasbro has renewed its long-standing partnership with Takara Tomy, T-Licensing and ADK Emotions NY to launch Beyblade X, the next generation of Beyblade products. Following a July debut in Japan, ...

Available this autumn, Beyblade has collaborated with Star Wars and Marvel to release a new range of exclusive battle Tops. Hasbro ’s celebration of Beyblade’s 25th anniversary continues as it teams ...

NEW YORK & TOKYO & PAWTUCKET, R.I.--(BUSINESS WIRE)--Sunrights, Inc. and d-rights, Inc. have joined with global play company Hasbro, Inc. (NASDAQ:HAS) to relaunch the legendary BEYBLADE franchise.

Hasbro’s been on a tear with Transformers mashups in the last few years, giving us transforming robot takes on Dracula, the vehicles and dinos of Jurassic Park, and ...

All products featured on WIRED are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links. First, we'll ...

The latest addition to Hasbro’s Beyblade lineup in India, is the Beyblade Burst QuadDrive. Coming from a generation whose favourite pastime was to have Beyblade battles with their friends, every ...

Hasbro (NASDAQ:HAS) traded higher in early action on Thursday after posting a beat-and-raise quarter. Revenue rose 8.6% ...

Hasbro is cracking down on fake "beyblades" the hottest toys to hit the shelves this season. Beyblades, sold as "Battling Tops," are the latest craze from Japan. The new tops are shiny, plastic discs ...