It's toy season. For boys, one of the hottest items on the market this year builds on an ancient concept: the spinning top. The tops are called Beyblades, and I discovered them on the playground of my ...

At first glance, Beyblade X just looks like a load of spinning tops clattering against each other. That couldn't be further from the truth, though, as Beyblade is a game full of strategy, as you ...

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The emailed invitation had the solemnity and dash of a slap in the face with a duelist’s glove: “Beyblade Blowout,” it read. “My house. Be there. Saturday, 5-7 pm.” And that, in a sense, was what it ...

Hundreds of years ago, Beyblades were sacred weapons used by warriors of the old, to defend the world against the ancient evil. Fast forward to the 21st century, they are used to settle feuds between ...

On any given Saturday morning in America, some one million viewers tune into Beyblade Metal Fusion, a Japanese manga television series that follows a group of kids that form teams and "battle" one ...

Are you a print subscriber? Activate your account. By Tim Nudd - 19 hours 17 min ago By Amir Farhang - 19 hours 17 min ago By Ashley Joseph - 1 day 17 hours ago By Ad Age Staff - 1 day 17 hours ago By ...

Beyblade X: Xone is the first Beyblade video game to be released to Western audiences in over a decade. It’s based around the fourth generation of the franchise, Beyblade X, and even features ...

When Beyblades first came out a couple of decades ago, they quickly became a fad across Japan and several Western countries. There was a whole ecosystem of parts that you could buy and use to build ...

We may earn a commission from links on this page. At first blush, you might think the older kid on the left is faking the tears. But at right, one sees only the authentic, thousand-yard stare of a ...