The most commonly taken analgesic worldwide – and one of the most consumed drugs in the US – could be doing a lot more than ...

Behavioral science has influenced and shaped policies and business practices for years. For its insights to be more effective ...

The researchers suspected the pathway—known as the social perception pathway—might be functional very early in development.

Dog owners experience countless moments with their pets: bursts of play, shared routines, and gestures that build connection. Among them, one behavior stands out as universal — the familiar lick.

In a groundbreaking study using Merino sheep, researchers uncovered that tiny genetic variations within gut microbes can ...

When it comes to persuasion, whether it’s convincing customers to buy a bottle of whiskey or changing hearts and minds in an election, nothing beats the power of behavioral science. The Fast Company ...

CPA financial planners who understand how psychological factors influence decision-making can better work with clients and operate their practices more effectively. That’s the view of Michael E.

You arrive at work, coffee in hand, ready to tackle the day. But your manager seems off, curt in meetings, impatient with ...

As more people turn to ChatGPT and other large language models (LLMs) for mental health advice, a new study details how these ...

Books and articles on behavioral finance tend to discuss “the crazy things that clients sometimes do and not a lot about what we, as practitioners, are supposed to actually do about it,” said Kitces, ...