Finally, time-use expert and author Laura Vanderkam says that, if you want others to change, you should first talk about your ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

In 1936, the psychologist Kurt Lewin proposed a deceptively simple idea: Behavior is a function of the person and their environment. He even gave it an equation: B = f(P, E). Your actions are shaped ...

In a recent study published in Scientific Reports, researchers conducted a multi-part study to investigate the impacts of a single "fake-news" (misinformation) exposure on both political and ...

Toxic behavior is like poison ivy. Source: wikimedia Even people with positive, grateful attitudes can be overcome by the presence of toxic personalities. Gratitude is an attitude that thrives with ...

Saving energy isn't just about keeping bills down. A new analysis of 100 existing studies across 42 countries shows that ...