Some online critics said BMW's Spider-Man ad cheapens the luxury brand and raises fears of more in-car advertising.

BMW is currently experiencing a bit of public backlash after promoting the movie Spider-Man: Brand New Day on many of its display dashboards. A Spider-Man-themed banner appears when a driver starts ...

Some BMW owners say the advertisement, which was broadcasted in a number of the automaker’s high-end vehicles, crossed the line. Some BMW owners were recently met with an unexpected surprise when they ...

Owners of newer BMW models will see an ad for "Spider-Man: Brand New Day" when they turn their cars on for the next week.

We don’t yet know how self-driving cars will change the way we commute and operate as a society. We can all take a guess, but that’s as good as it gets for now. While so many automakers will lay out ...

ALBAWABA - It seems even your car needs an ad blocker now! Furious BMW owners recently took to social media with videos claiming they received a pop-up ad for Marvel's "Spider-Man: Brand New Day" ...

The actor is set to star in a Super Bowl ad for the German automaker, kicking off with a teaser campaign Wednesday. By Alex Weprin Senior Editor A hallmark of the Super Bowl is big brands releasing a ...