It's not the first time the company have made an embarrassing blunder when it comes to making its products 'gender specific' BIC has come under fire from customers for flogging "sexist" pink lighters ...

Oh Bic, Bic, Bic. When will you learn? A year after the pen and lighter brand inspired rage and p*ss-taking by creating special ‘Bic for Her’ pens so us ladies could finally write thank you notes with ...

After previously being criticised for a collection of 'For Her' pastel-coloured pens, BIC has caused another storm on social media by launching a pink 'Miss Bic' candle lighter aimed at women. The ...

Bic has been forced to discontinue a pink lighter after it was called out for sexism. The product in question - known as Miss Bic Flex - is a pink lighter which features a picture of a candle on its ...

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Willie Nelson commits the gravest of sins at the start of the BIC EZ Reach Lighters commercial ahead of Super Bowl LVII: he takes someone else’s lighter. Ask anyone who has ever needed a flame, only ...