Seven surprising shifts in 2026 are rattling augmented reality and the companies chasing it. This moment matters because ...

Why Cosm, Xreal, Immotion, and XRHealth are among Fast Company’s Most Innovative Companies in augmented and virtual reality ...

How can physical goods be endowed with digital content? What is phygital marketing, and why will everyone be involved in it in the next five years? Here’s what you need to know. The emergence of ...

Surprising 6 shifts in 2026 could upend what we call augmented reality today. Major platform pivots and hardware bets landed this spring, forcing developers and ...

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Amazon wants you to shop for the holidays in augmented reality. The company has rolled out its Black Friday deals store, with bargains offered through the day after Thanksgiving. For the first time, ...

Snap on Tuesday announced its plans to release a sixth-generation of its augmented reality glasses in 2026, as competition in the smart glasses market continues to heat up. The maker of Snapchat said ...

Augmented Reality has been around for many years. The game-changing technology that overlays digital information onto the real world while creating a unique and interactive experience is increasingly ...

Breakthroughs, discoveries, and DIY tips sent six days a week. Terms of Service and Privacy Policy. Virtual reality and augmented reality are two closely-related ...

It’s part of a massive effort to push the technology further into the physical world. Snap is planning to launch augmented-reality mirrors that allow shoppers in stores to instantly see how clothes ...