And it doesn't need ironing!

Asda has released a sage green bedside table for £20. The furniture piece is perfect for small bedrooms that require extra ...

I’ve always loved a supermarket bargain, but this stuff is next level.

SHOPPERS are going wild for an “unreal” fashion buy in Asda that will make you want to ditch skirts for spring – and it’s only £12. George is the supermarket’s in-house fashion ...

UK retailer Asda will open its first of 10 standalone concept stores for clothing and homeware brand George in Peterborough on 12 March 2026.

Supermarket fashion is more popular than ever. Thanks to great prices, good quality and convenience it’s never been easier or stylish to shop in the aisles. Now, George at Asda is taking it ...

Asda has confirmed the rollout of ten standalone George concept stores in 2026. Building on "strong performance" in Leeds and Hull, the retailer will next transform its Peterborough store at ...

A diverse selection of jeans, dopamine-inducing colour palettes and layering essentials, George has a lot to offer this ...

Asda has drafted in software from technology experts Visual Retailing to ramp up the store experience in its George fashion departments. The supermarket giant has joined forces with the Dutch firm, ...