Though Ariel may have been founded way back in 1902 as a motorcycle manufacturer, since its revival a century later, it’s been known primarily for building the Atom. But lately Ariel’s been expanding ...

This car will literally bend your face. It will also be the most fun per dollar you ever spend in your pre-retirement years. You need only watch the video after the jump to see that. With a ...

There are few carmakers in the world as blatantly offbeat as Ariel. For the last 16 years, the company has been reaching new heights of engineering extremism. So why is it surprising that the ...