Worldwide smartphone sales grew in 2024 following two consecutive years of decline according to reports from Counterpoint, Canalys, and IDC. The bulk of the growth came from Chinese manufacturers including Xiaomi and Vivo, though Apple and Samsung are still holding strong as the undisputed market leaders.

Apple and Samsung, the world’s top two smartphone makers, saw their global market shares decline last year, marking the first such drop in eight years since 2016. According to market researcher IDC on Jan.

In 2024, the global smartphone market saw growth for the first time in two years. While Apple and Samsung faced declines, Xiaomi emerged as the fastest-growing brand among the top players.

New research says that overall smartphone sales rose by 4% year over year in 2024, but the iPhone's share slightly declined as rivals such as Xiaomi grew in popularity.

While Apple and Samsung both saw slight declines in shipments, Xiaomi experienced a notable 15.4 per cent growth in its shipments. This growth is attributed to the brand’s aggressive push into mid-ran