ChatGPT – and its numerous use cases – has been widely covered in the last few months. It can be used for writing (everything from essays and poems to blog articles and even music), coding and ...

Amazon unveiled a slew of advertising products as part of its annual UnBoxed conference, including a new data clean room tailored to publishers and a generative artificial intelligence (AI) solution ...

Amazon Live is integrating reporting signals to Amazon Marketing Cloud (AMC), giving advertisers the ability to track impressions, views and clicks for live shopping campaigns, per details shared with ...

Laura Meyer is the founder and CEO of Envision Horizons, an Amazon Solutions company specializing in working with high-growth brands. In today’s digital landscape, Amazon advertising has become ...

Opinions expressed by Entrepreneur contributors are their own. With Amazon marketing being more competitive than ever, it can be difficult to cut through the noise. There’s lots of information out ...

Amazon Web Services’ CMO says marketing isn’t a support function but is instead tied to revenue targets and product strategy.

Amazon Ads will give advertisers running any of its sponsored ad campaigns access to free cleanroom service in its marketing cloud beginning today. The advertising products include Sponsored Products, ...

Skyrocket holiday sales with this simple, proven holiday marketing strategy for Amazon sellers of all budgets to break through the noise. Consumers are conditioned to searching off of Amazon to learn ...

Now the marketers of dietary supplements have entered the field by attaching stem cell-related claims to the ads and ...