Amazon's ad-sales boss, Alan Moss, believes his company will have a healthy upfront, even if some buyers and rivals sound a ...

As part of a new collaboration, marketers can run the networking platform’s CTV ad campaigns using Amazon DSP.

For years, Amazon's (NASDAQ: AMZN) story has centered on e-commerce and cloud computing. But another engine is gaining speed — one that's high-margin, fast-growing and still underappreciated. That's ...

As it heads into the upfronts, the tech giant is leaning on the NFL, NBA, WNBA and other events to drive its ad business ...

VP of global ad sales Alan Moss details how the marriage of live sports and new ad tech tools helps brands navigate media ...

AI, but the buzzword as television advertisers head into the upfronts season is “outcomes.” And Amazon Ads is drooling about ...

What Amazon launched: At unBoxed 2026, Amazon Ads rolled out AI-enhanced targeting, creative, campaign management, and measurement capabilities. Why it matters: The upgrades aim to transform Amazon ...

The pact unlocks more opportunities for brands using Amazon's Demand Side Platform to reach consumers watching Hulu, Disney+ and ESPN content. By Erik Hayden Executive Editor, Business As media buyers ...

The tech giant is betting that new sports, new products and new audiences can grow its live sports ad biz. By Alex Weprin Senior Editor 2024 will be the year of advertising for Amazon and its Prime ...

For years, Amazon's (NASDAQ: AMZN) story has centered on e-commerce and cloud computing. But another engine is gaining speed -- one that's high-margin, fast-growing, and still underappreciated. That's ...

Amazon Ads has unveiled new full-funnel advertising capabilities, including enhanced measurement and reporting tools. Phil Christer, managing director of Amazon Ads UK, made the announcement at the ...

Hundreds of large Amazon sellers are boycotting the online retailer's advertising platform on Wednesday to protest the policy changes.