With the BMW Group announcing the acquisition of Alpina, some people have begun freaking out over what is going to happen to the German brand. Some fear that Alpina will be diluted under full BMW ...

BMW Alpina has a new badge that retains the mechanical components seen on the original but ditches the red-and-blue shield. BMW purchased the German tuner in 2022 and is gearing up to relaunch the ...

Alpina’s next chapter under BMW is taking shape, starting with the brand’s most luxurious models and leaving performance theatrics to M. We all saw it coming, but now it’s confirmed. The first Alpina ...

Small but highly respected German tuner Alpina has long built its own versions of BMWs. Now the firm is being absorbed into the BMW corporate universe after 57 years of an arm's-length partnership.

Now that Alpina sits fully within the BMW Group, the brand is entering a new chapter, one that appears to lean heavily into flagship luxury. The focus is moving toward high-end interpretations of the ...

2026 has begun, and that means that BMW's ownership of the Alpina brand, announced in 2022, has officially come into effect. In order to understand what to expect, we first need to know how we got ...

Ever heard of Alpina? If you're not a BMW fan, the name may not mean much, but it's been around for more than half a century, and it's preparing for a new future under BMW ownership. Similarly to how ...

His automotive adventure started reporting on various motorsport events as a sports writer before moving onto a full-time auto career with various sites, including This Week In Motors and ...

Alpina successor firm Bovensiepen reveals M4-based coupe styled by Italian carrozzeria Zagato, signaling its return to production of modified BMW cars. The hardtop coupe, wearing a carbon-fiber skin, ...

Alpina, a company that specializes in taking high-performance BMWs and adding even more performance, is takings its first shot at an SUV. The 2021 BMW Alpina XB7 is here, and for some reason the ...