Business Wire

Affinity Solutions Launches a New Insights Platform That Allows Marketers to Tap the Power of Purchase Media Metrics to Measure Success

NEW YORK--(BUSINESS WIRE)--Affinity Solutions (Affinity), the leading consumer purchase insights company, today announced the launch of Comet TM, a powerful intelligence platform that uses consumer ...
Business Wire

Affinity Solutions Completes Acquisition of SMB Merchant Marketing Platform Innovator 2Go Media

NEW YORK--(BUSINESS WIRE)--Affinity Solutions, (www.affinitysolutions.com), the leader in transaction-informed marketing solutions, and pioneer of Data Analytics as a Service (DAaaS), announced today ...
adexchanger

Affinity Solutions Improves Campaign Planning In Time For Upfronts

Just about every measurement provider is trying to get its hands on more viewership data ahead of the upfronts. On Wednesday, outcomes-based measurement provider Affinity Solutions announced a new ...
TV Technology

Samba TV, Affinity Solutions Collaborate To Give Advertisers Full View of Consumer Journey

NEW YORK—Samba TV has partnered with Affinity Solutions to offer brands and advertisers cross-platform measurement of return on ad spend (ROAS) and targeted solutions, the company said today. The ...
Yahoo Finance

Samba TV Announces Exclusive Integration of Affinity Solutions’ Deterministic Purchase Media Metrics to Usher in the Next Generation of Advertising Measurement and Activation

NEW YORK, Oct. 16, 2023 (GLOBE NEWSWIRE) -- Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today announced the integration of Affinity Solutions’ ...
Yahoo Finance

Affinity Solutions’ Custom Consumer Purchase Audiences Now Available to Advertisers on Microsoft Curate for Commerce

Integration of purchase data with commerce media platform makes valuable first-party audiences accessible and actionable at scale for advertisers NEW YORK, October 06, 2025--(BUSINESS WIRE)--Affinity ...
Morningstar

Affinity Solutions’ Consumer Purchase Insights is Now Accessible via AWS Clean Rooms to Enable Advertisers and Publishers to Securely Drive Outcomes Measurement

Affinity Solutions, the leading consumer purchase insights company, today announced it is teaming up with Amazon Web Services (AWS) to provide advertisers and publishers with privacy-enhancing ...
Destination CRM

Affinity Solutions Launches its Purchase-Driven Marketing Cloud

Affinity Solutions today unveiled its Purchase-Driven Marketing Cloud, a software suite designed to help organizations uncover insights from purchase data and measure the sales impacts of their ...
American Banker

Affinity Solutions Launches Mobile-Rewards Application With Sovereign Bank

Affinity Solutions Inc. is partnering with Sovereign Bank to launch a mobile, merchant-funded rewards program for the bank’s debit cardholders, the New York-based marketing and loyalty program ...
Destination CRM

Affinity Solutions’ Consumer Purchase Insights Is Now Accessible via AWS Clean Rooms

Affinity Solutions, a consumer purchase insights company, is teaming up with Amazon Web Services (AWS) to provide advertisers and publishers with privacy-enhancing controls to access Affinity’s ...
Nasdaq

NCM and Affinity Solutions’ Research Study Identifies Link Between In-Theater Experiences and Elevated Consumer Spend in New Economic Impact Report

NEW YORK--(BUSINESS WIRE)-- Today, Affinity Solutions, the leading Consumer Purchase Data platform focused on delivering improved business outcomes, and National CineMedia (NCM®), America’s largest ...