Clym reports that U.S. businesses must adapt to rising online advertising costs and evolving consent regulations to maintain ...

In a landmark decision, a US District Judge has ruled that Google illegally monopolized the ad tech market. A federal judge in Virginia has found that the tech giant established “monopoly power” for ...

Always include an offer, since 92% of U.S. consumers actively search for them. Focus on the marketing channels that grab attention for the longest periods of time. Personalize your advertisements for ...

McDonald’s has released an AI-generated Christmas ad, sparking online backlash, which grew so fierce that McDonald’s turned off comments on YouTube before setting the video to private. However, the AI ...

Google and Amazon compete for people’s time and wallets, and for advertisers’ budgets. And on Wednesday, they both kicked off their marketing industry conferences and announced a round of big ad tech ...

Studies show that "news junkies" are a valuable demographic for advertisers, demonstrating higher purchase intent and brand trust. Brand safety concerns, often based on outdated blocklists, are ...

Quarterly earnings reports this week from Meta, Amazon, Alphabet and Microsoft showed strength in the digital advertising businesses. While investors cheered Amazon and Google, they were less thrilled ...