Google Ads is testing auto-set “New Customer Values,” sparking confusion and transparency concerns among advertisers.

Google has a new beta within Google Ads for Al Max ad group settings with search term matching. This shows when AI Max is turned on and Google wrote in the setting, "Turning off search term matching ...

Advertisers now have just six months to reactivate canceled accounts before Google permanently deletes their data.

Mastering Google pay-per-click ads requires a strategic, hands-on approach to ensure every dollar spent delivers measurable returns. The platform’s default PPC automation settings are optimized for ...