The UK’s Advertising Standards Authority has found that Asda’s marketing campaign comparing its prices with those at Morrisons was “misleading”. The advertising watchdog considered a six-point ...

The best value Easter eggs for 2026, the supermarkets with the cheapest deals and the brands shrinking fastest.

Ellie is an award-winning investigative reporter who has written about retail issues at Which? for more than 12 years. Hannah WalshSenior researcher & writer Hannah is an investigative journalist ...

Grocers Asda and Sainsbury’s have instantly hit back at rival Tesco’s new Price Promise promotion and questioned the quality of the UK’s largest grocer’s new marketing push. Asda will this week ...

Asda has introduced a variety of discounts and coupons for supermarket shoppers this March, but customers need to hurry, as they are only available for a limited time.

Prices wildly different on forecourts ...