Mars Wrigley’s 5 Gum has teamed with Grammy-winning artist Zedd to host a secret rave inside a New York City bodega, according to a press release. The rave, which will be held Aug. 22, will only be ...

5 gum is teaming up with global music sensation KATSEYE to deliver sensorial experiences that capture 'how it feels to chew 5 gum'. 5 gum and KATSEYE are releasing the 5 gum x KATSEYE Senses ...

Mars is releasing 5 Gum Evolution, touting the new product as "the first offering from the brand that delivers a full-on sensory journey, transforming from a tangy sour kick into ...

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5 gumis set to launch one of the most intimate and unconventional celebrity collaboration yet. The 5 gum x KATSEYE Senses Collection is a limited-edition series inspired by the experience of chewing 5 ...

Add Yahoo as a preferred source to see more of our stories on Google. In this recent collaboration with the famed gum brand, Katseye is launching a, “five-piece set that transforms the five senses ...

Most fans dream of getting up close and personal with their favorite celebrity. With its new "Senses Collection," 5 Gum is taking that fantasy to a whole new level by using the breath of KATSEYE ...

That first hair-raising plummet at the peak of a roller coaster. Walking through a lush forest at twilight. Getting a spot at the barrier of your favourite artists’ concert. What do all these things ...

5 Gum is evolving one of its signature bits of marketing by handing the creative keys off to Gen Z TikTokers, per details shared with Marketing Dive. The Mars Wrigley brand enlisted young creators to ...