Former North Carolina Governor Roy Cooper raised over $3 million in the first 24 hours after announcing his bid for the U.S. Senate.

Name recognition and experience are among his advantages, but Triad professors say his strategy in this race will need to be different than previous campaigns.

Senate campaign announced it raised more than $3.4 million in the 24 hours since launching Monday. Cooper’s campaign said it raised $2.6 million for his Senate campaign plus an additional $900,000 for the Democratic Party.