When consumers don’t feel culturally represented in online advertising, they’re less likely purchase from certain brands. Which is why some brands, including Haleon-owned over-the-counter pain ...

With decisive action, we in the marketing and advertising sector can help create the sustainable future we all envision.

In today’s fast-paced digital landscape, small businesses face tough competition in attracting and retaining customers.

Is there really a difference between TV ads and online video ads? If you ask consumers, the answer is a resounding yes: 63% of consumers say they trust the ads they see on television, whereas just 48% ...

If you thought online advertising was only about targeting consumers, think again. Threat actors and scammers are increasingly weaponizing these same channels to target, phish and manipulate users.

Clutter becomes a major concern for marketers when they feel their branding efforts are lost in a sea of other advertising. As retailers of all kinds develop advertising platforms, brands want to ...

Terms apply to American Express benefits and offers. Visit americanexpress.com to learn more. Anyone with a small business or side hustle should have a small business credit card that earns bonus ...

There's a lot of material online that can be harmful to kids, but AdGuard has your back. You can restrict access to adult ...

The data-driven strategy will allow the breakfast-and-lunch chain to target ads to individual customers. It is part of the ...

The Chrome browser is undergoing a forced transition that will weaken the browser's adblockers under the guise of improving ...

In her new book, Second Life, journalist and culture critic Amanda Hess scrutinizes period-tracking apps, targeted ads, and birth myths that spread online. When the journalist and culture critic ...

The Australian internet advertising market grew 11.1% to $16.4 billion in 2024, according to the IAB Australia Internet Advertising Revenue Report (IARR). The report, prepared by PwC Australia ...