Apple is accelerating the rollout of a software update that will implant intelligence into its virtual assistant Siri and automate a variety of tedious tasks to coincide with the release of its latest iPhone.

Apple Inc. is facing an unprecedented challenge: persuading customers to buy its latest iPhones without their biggest new feature.

Apple launches iPhone 16 lineup in 60 countries, but the devices lack the anticipated Apple Intelligence feature.

The new AI iPhone is officially available in Apple stores, hitting shelves in almost 60 countries around the world on Friday morning.

Among the first to get their hands on the device are devout customers in Asia, some of whom lined up in the pouring rain on Friday morning before shops opened.

Apple’s decision to hold back its headline artificial intelligence features, a key marketing point for the four new models, may be to blame for sluggish demand. The new software allows users to generate emoji on the fly,