The summer of soccer will take a new look this year with the FIFA Club World Cup, which comes to the U.S. for the first edition of the expanded competition that will see 32 teams from around the world compete for a share of the $1 billion prize purse.

“This tournament will be the start of something historic that will change our sport for the better,” he said this week as part of an exhausting schedule of public engagements to drum up interest in t...