ESPN has decided to take a fresh approach towards its content strategy by bringing in popular content creator Katie Feeney.

The Worldwide Leader announced it has signed Katie Feeney, whom ESPN describe as "a sports and lifestyle content creator." She's got a huge following on social media from TikTok (she's on there as @katiefeeneyy) to Instagram (same handle there), and you're going to see her on a bunch of ESPN's big football-related shows soon enough.

The 22-year-old influencer was outside the Dolby Theater before the ESPYs, ESPN’s annual sports awards show, trying to get a short video out to her millions of followers. Simone Biles and Shai Gilgeous-Alexander were milling around nearby. A young fan had just run up to Feeney and gushed about how much she loved her content.