Social media users accused critics of having a double standard after Beyoncé's Levi's ad received praise while Sydney Sweeney's American Eagle campaign faced backlash.

Denim aside, this isn't the first time Kelly has taken issue with Beyoncé. In June, the media personality accused the Destiny's Child alum of "playing victim" after Bey included footage of Kelly dissing her in visuals for the Cowboy Carter Tour.

Sydney Sweeney's American Eagle ad, featuring denim looks, sparked controversy over its tagline, deemed by some as promoting eugenics. Now, Beyoncé's past Levi's campaign resurfaced, drawing comparisons due to similar denim styles and poses.