"Sydney Sweeney Has Great Jeans" is and always was about the jeans," reads the statement, which the company posted to Instagram. "Her jeans. Her story. We'll continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone."

The president twice remarked on American Eagle’s provocative ad campaign, praising its star Sydney Sweeney, which appeared to boost the brand’s stock price.

The Sydney Sweeney American Eagle ad and its resulting controversy shows it's important to focus your energy on what is increasingly more important to consumers.